Storytelling takes many forms. From lens to pen, the process is transferable and, I feel, should go hand in hand. My writing style is relaxed but informative with a writing style as if two friends are having a yarn whilst out on the trail together, putting the world to rights.
I can create both long form creative articles and short form commercial copy using your tone of voice to reach audiences. Not sure what tone you want to set? No problem, I can help there too.
NZ Adventure Magazine
An editorial story that bridges the gap between gold miners from 1860's in the New Zealand Otago region and the modern day mountain biker. Original story and images by me, collaborating with a local rider who is set up as the modern day gold miner.
Outside & Active are the media part of Raccoon Events, the people that organise the largest ski and running exhibition in the UK and now the US.
The Outside & Active offshoot wanted to offer a more substantial contribution in their blogs and so contacted me to help achieve this.
My first step was to continue their regular 'Top 5' article but adapt it to the ski industry. My view is to always target trigger points with readers such as "new ski resorts to explore' and then to engage them with relatable, light hearted but educational information.
I was also given freedom to produce other long form articles. See below
Openwear were one of the first snow sports outerwear brands to produce circular products with a totally open process. From materials to shipping, you can see the exact steps being taken.
I was asked to produce an informative article on how to look after your precious ski's and snowboards. Written using their formal tone of voice and pleasing aesthtic, this was one of their more popular articles.
Ski Yodl are bridging the space between tech and ski holidays. I was brought on board as a copywriter, and thanks to my many years in snow sports, I was able to combine their fun style of writing with my expertise to create a longstanding partnership. This piece of writing educates readers about the joys of splitboarding and getting into the mountains. It was also a call to action to direct people into actively participating in the sport.
Ski Yodl plays host to thousands of properties, all of which needed to be curated in their tone. This involved in-depth research and cross checking facts before writing an informative sentences that can sell the resort and accomodation to customers.